Black Friday: Online shoppers spent 5% more than last year
The pandemic has shaped shopping habits
"If after last year's Black Friday we said that online shopping was largely driven by people trying to avoid crowds and gatherings, the situation is rather different this year. Today, the majority of people have been vaccinated, they have come to terms and learnt to live with the pandemic, and yet they continue to actively shop online. After this weekend, I think it is safe to say that a shift in consumer habits has taken place – consumers have become accustomed to buying online because of the pandemic, and for a significant number of shoppers, these habits are now permanent", says Audrius Lučiūnas, a shareholder of Paysera with more than 15 years of experience in e-commerce.
According to A. Lučiūnas, the emotional state of society probably contributed to the high activity of buyers shopping online.
"Covid-19 cases, disrupted supply chains, rising prices, and so on make people more irritable and on edge. However, buying new things or experiences gives you a good feeling and a break from everyday life, so people search for discounts, buy, and relax," says Lučiūnas.