All categories
Paysera HQ

Paysera introduces new Visa card designs!

#
You may have already noticed the new Visa card designs that Paysera offers. It would be hard not to, as they do tend to stand out! So how do they fit our rebranding process, and why are both designs so important for our brand? You’re about to find out!

Our rebranding journey last year

Back in March 2022, we announced the new era of Paysera’s rebranding. Throughout the year, we introduced the new Paysera colour scheme and two logos – one for Paysera as a whole and another for one of our beloved products – Paysera Tickets.

Fast-forward to December 2022, and we’re ready to share yet another achievement that we’re immensely proud of – the new Visa payment card designs.

While the design that represents our new visual identity seems like an obvious choice, you may have noticed that there are not one, but two new Visa card designs – the second one featuring the Ukrainian flag.

Let’s talk about both and the idea behind them.

The Visa card and Paysera's visual identity

Check out this beauty!

Our new brand design is reflected perfectly in the Visa card, and it’s everything we hoped for – the two shades of blue and green visualise our company values of trust, forward-thinking, integrity, experience, innovation, and of course sustainability and prosperity.

We hope that our clients are just as proud as we are to carry a card with a lively, vivid, modern, and original design!

#

The Ukrainian flag Visa card

So what makes the Ukrainian flag so important to us?

At the risk of stating the obvious, Paysera condemns the war Russia has started against Ukraine. Words alone, however, will not make a difference, therefore, as an ethical business that also has Ukrainian employees and provides its services to the citizens of Ukraine, we feel obligated to support them and democratic values overall.

Now, there are different ways of offering support, and as you probably already figured out, the new Visa card with a Ukrainian flag is one of them.

Earlier last year, we showed our support by:

  • Closing Paysera accounts for all Russian citizens;
  • Stopping all transfers to and from Russia
  • Shifting our Vilnius office space to accommodate Ukrainian refugees, some of which live there to this day, as the war is not over
#

Let’s be mindful of the environment

We hope that you like the new Visa card designs, and we completely understand if you want to order one as we speak.

However, we’d like to ask you to be mindful of the environment and sustainability. If your current Visa card hasn’t expired yet, we’d be grateful if you didn’t order a new one just yet.

Don’t worry, the new cards aren’t going anywhere, and they’ll be waiting for you when the time comes!

Related articles

#
Community

Paysera unveils its brand new logo!

Big news! Today, after 8 years, we are proud to present the first and the core element of the new Paysera identity – the new logo. This logo change reflects our vision of moving towards the super app and marks a new start for the company – a fresher, more modern look that carries a message. It is also the first of many other exciting brand updates we're rolling out in the coming months and into next year.

#
Community

Earth Day Special: How can my company be greener?

April 22 is celebrated worldwide as Earth Day. For this occasion, we wanted to share a few simple tips on how companies can be greener in their day-to-day life without falling into the greenwashing pit or spending millions on sustainability plans. All of the tips are tried and tested at Paysera, as we truly believe that when it comes to the Earth and ecology – every little helps.

#
Paysera HQ

Paysera Tickets is changing its logo!

Back in March 2022, we were overjoyed to share the new Paysera logo with you. We also promised you more changes and updates on where our brand is heading, and we’re keeping our promise. Now is the time to reveal yet another logo launch, this time – for Paysera Tickets. Let’s talk about our vision, expectations, and what the Paysera Tickets rebranding is all about.